In view of sharp rise in usages of
internet via mobile devices in the country, a report prepared by IAMAI
and IMRB predicts India to have to more than 165 million mobile Internet
users by 2015.
According to a
report released by the Internet and Mobile Association of India (IAMAI)
and Indian Market Research Bureau (IMRB), the country is predicted to
have about 165 mobile Internet users by March 2015. The report titled
'Mobile Internet in India' reveals a sharp rise in the usage of
Internet via mobile phones in the country.
The report, which covered about 21,000
households from 35 cities, further reveals the number of mobile Internet
users in India had gone up to 87.1 million by December 2012 from 78.7
million in three months. Now more users are accessing the Internet via
2G and 3G dongles and even through the tablets, says the report.
The report predicts the number of mobile
users will rise to 92.9 million by March 2013, go past 164.8 million in
another two years. It's notable the number of mobile users in India
stood at 4.1 million in 2009.
Average monthly bill of a user using the
web via mobile device is around Rs. 450, notes the study. About 60
percent of the amount, Rs. 198, is spent on the Internet services, while
remaining is spent on the voice-related services. The report describes
this as a very healthy trends and says this means users are willing to
shell out more than 40 percent of the bill on the Internet.
The study also found that the average
monthly bill of a user accessing the Internet on mobile devices is INR
450 (US$8.47). Of this amount, 60 percent of those surveyed spent INR
198 (US$3.64) on Internet services while the rest were spent on
voice-related services.
Not much to our surprise, e-mail, social
networking and instant messaging services emerged as the most used
services among the mobile Internet users. Ticketing and e-banking also
made it to the list.
Read the full 'Mobile Internet in India' report here.
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