Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
Stay hungry, stay foolish. (during his speech in the University while addressing thousands of students)
Design is not just what it looks like and feels like. Design is how it works.
Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve donesomething wonderful… that’s what matters to me
My job is not to be easy on people. My jobs is to take these great people we have and to push them and make them even better.
You can't just ask customers what they want and then try to give that to them. By the time you get it built,they'll want something new.
Quality is more important than quantity. One home run is much better than two doubles.
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