The largest social networking
platform has more than 76 million fake users - 0.9 percent of the total
1.06 billion are "undesirable", 53 million are "duplicate" and 13.8
million are "mischaracterized" accounts.
Despite
improving spam filters, Facebook has continued to be flooded with the
fake accounts. According to the company's recently released quarterly
earnings report, Facebook still has over 76 million fake user accounts.
The number of “undesirable” accounts,
however, has dipped to just 0.9 percent of the total number of monthly
active users, which is around 1.06 billion. The figures show a
significant slump as compared to the 15.1 million spam accounts that was
reported in June 2012.
Facebook
explains an “undesirable” user is any account that is “intended to be
used for purposes that violate our terms of service, such as spamming.”
Facebook also takes into consideration of duplicate accounts while
summing up the total number of valid users. Duplicate accounts, Facebook
further explains, is an “account that a user maintains in addition to
his or her principal account”, and are about 5 percent or 53 million
accounts of Facebook monthly active users.
Also, approximately 1.3 percent of the
monthly active users or 13.8 million accounts are classified as
“mischaracterized” accounts, which Facebook says should have been Pages.
Overall, Facebook's monthly active users
stood 1.06 billion as of December 31, 2012, observing a surge of 25
percent year-over-year. The number of daily active users stood around 18
million on average for December 2012, an increase of 28 percent
year-over-year.
The monthly active users from mobile
devices were 680 million as of December 31, 2012, an increase of 57
percent year-over-year whereas mobile daily active users went past web
daily active user for the first time in the fourth quarter of 2012.
Check out the full Facebook's full earnings report






0 comments:
Post a Comment